PR 536 Summer 2017

On June 5 th , Wendy’s, the world’s third largest quick-service hamburger restaurant chain, announced that it would be adding mango – “the world’s most consumed fruit” – to its summer salad menu at participating locations for a limited time through Labor Day. Link to Press Release  

Dole is urging people who binge watch TV to eat healthily with their quick snacks while they watch TV. They offer suggestions for healthy snacks and provide recipe suggestions for healthy alternatives to snack foods. Dole is also offering tips on how to watch guilt-free: eat foods with valuable vitamins and minerals, keep your kitchen stocked with healthy food that is ready-to-eat, avoid buying larger quantities of food that can spoil, and keep away from sweet snacks. Link: http://www.marketwired.com/press-release/5-tips-to-avoid-binge-watching-guilt-2219937.htm

From PR Newswire: ThinkLA Celebrated LA's Big Ideas at 2017 IDEA Awards Gala   An LA-based nonprofit organization, ThinkLA, issued this press release on PR Newswire to promote and report on its 2017 IDEA Awards Gala. The IDEA Awards, now in its seventh year, recognize the year’s most innovative advertising and marketing and celebrate the entrepreneurial and creative spirit of Los Angeles. The Gala was held the night before on June 1 st at the Beverly Hilton. The event was produced by ThinkLA and LA-based creative agency Walton Issacson and sponsored by the gay dating app, Grindr. The press release briefly detailed the Gala’s events, listed the winners of the awards (Campaign of the Year went to Deadpool) and linked to ThinkLA’s website for viewers interested in photos. The release concluded by hinting at a video recap that was coming soon. It featured a simple promo poster for the Gala. There was no quote from any party.

Summary: Miramax announced that they had named entertainment veteran Bill Block as their new Chief Executive Officer. Bill was highly acclaimed for his potential to lead the company well into a new and transformative world of film due to his deep knowledge of the industry and rich production experience. Link: https://www.miramax.com/press/miramaxsupsup-appoints-entertainment-veteran-bill-block-chief-executive-officer/

Summary: Amazon launched its voice shopping through Prime Now on March.21, 2017. This platform provides tens of thousands of daily essentials for people to order with Alexa through Amazon Echo, Echo Dot, Amazon Tap, Fire Tablet, and Fire TV. The press release featured on voice shopping will automatically choose the next available 2-hour delivery window and people have their items arrived within the next available two hours. Link: http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2255397