"Doritos To Drop 'HeatWave' On Duluth, Minnesota"

Press Release: http://www.prnewswire.com/news-releases/doritos-to-drop-heatwave-on-duluth-minnesota--city-with-one-of-the-chilliest-memorial-day-temperatures-300465463.html

Summary:
This press release is about the summer release of Doritos' new HeatWave chips. The chips are a unique flavor of sweet and smoky barbeque or chipotle with a spicy kick. According to the press release, the new snack is currently available for $1.69 for 3oz bags and $4.29 for 9.25oz bags. Not only does this press release mention the release of this fiery new snack, but also it advertises a promotional event that would take place in Duluth, Minnesota. According to the press release from Doritos, Duluth, Minnesota has experienced its coldest Memorial Day temperatures ever at 55 degrees. To heat it up, Doritos will be delivering them a “Heat Wave” on June 5 by using two helicopters to bring in hundreds of bags of the new heat wave snack chips at 12 p.m. in Bayfront Festival Park at Lake Superior. The helicopters will perform aerial stunts while dropping off the chips. For consumers that can’t watch the drop in person, they can watch the drop on Doritos Facebook page on June 5.  

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