Patrón Tequila Travels the Globe from Memorial Day to Labor Day, Inspiring Consumers to 'Patrón the Summer'

Summary:

Patrón Spirits is an internationally recognized luxury spirits brand specializing in tequila and other liquor. This month, Patrón has announced that it will be traveling the country this summer with a new "bar on wheels" that comes with an advanced user interface to help consumers find their ideal summer cocktail. The campaign is called "Patrón the Summer" and will be featured at concerts, culinary events and festivals. The company analyzed consumer behaviors to find the most liked drinks in different geographic regions of the U.S, in order to craft 30 new cocktails using Patrón spirits, based on preferences. For those who aren't able to experience the Patrón summer events, an online version of the campaign is available on their website, Twitter and Facebook messenger using a "chatbot bartender."

http://www.prnewswire.com/news-releases/patron-tequila-travels-the-globe-from-memorial-day-to-labor-day-inspiring-consumers-to-patron-the-summer-300467081.html